As an entrepreneur, you've certainly figured out how to capture the audience and which mobile strategy to apply: whether to create a website or a mobile app. There is no single answer because the selected option depends on a number of factors, including business plans, resources, and web properties that may be needed.
Of course, the number of mobile users has increased than the PC users. You must have seen those days when you had to wait for minutes to view a single pic on your computers. We all are aware of how poor connection can annoy us. Ever since the smartphones have been introduced it has taken a crucial place in our lives. We are more dependent on things to happen through apps rather than self. As a result, companies are aware of the need to utilize the mobile channels to attract customers. They have started new operations (or have reduced existing ones) through mobile websites and mobile applications.
Choosing an app or a website depends entirely on the type of your business and marketing style. Factors that are associated with choosing platforms are the type, price, usability, required functionality, and the audience they serve.
1. Instant Applications
From time to time, we have seen technology evolving from time to time. Android Instant apps are back on track when the company began to test the Periscope, Viki, Buzzfeed, and Wish applications.
The newly define application world has overcome the gap between the mobile applications and the web browsers. The mobile application has anyway surrounded the Global attention.
Recent applications not only provide you a better platform for future but also improved the end user experience. Having an instant application allows users without even downloading the app. The increasing demand for instant applications means having a functionality of a mobile app, clicking a link and opening a web-page.
Whenever you will read about applications, you'll probably come across a word "compatibility" in different situations. Mainly there are two types of compatibility defined; application compatibility and device compatibility.
As Android is an open source platform, any hardware manufacturer can create a device that runs an android app. However, the device is said to be compatible only when it launches apps written for the Android operating environment. If you are a developer you don't have to worry about weather and application is compatible with Android or iOS. An application that is developed for Google Play app store will work only on the Android platform.
All you need to consider is if the application is compatible with an Android platform or an IOS platform. As we know Android application can be launched on a wide range of devices as most of the devices that are available are design for the Android platform.
3. Enhanced Searchability
Google crawls your app's content and submits your Android app as a path for users through Google search results and it matches your own web page.
This allows users to open a specific content in the app through Google search results. Adding links to the content and linking your app enhances searchability of a mobile application. even Google can browse the app content by Linking your website and uses to the mobile apps by using your search results.
Do not lose interest in your customers by letting your app remain stagnant. Awarded to open your app with fresh content on a regular basis. Remember, you're competing with dozens of other apps that may be installed on your phone, so you need to stay updated.
Do not allow content lost or exclusive offers. Send an SMS or email campaign to inform your audience about your new updates.
5. Expanded Reach
If your app can not attract the user, it will not do much for you. Your users are mature over the years and are therefore ready to wait, so they spend their time on a bad application. This leads us to two things: firstly, the user interface must respond to all devices and, secondly, it can enjoy the customer's first attempt. In addition to being a bug, there may be thousands of reasons why users mistakenly judge your app. The task is to keep up-to-date information about everything related to your app and to continually support your customers. According to the studies, customer attachment is rather underestimated and should, therefore, be included in the core value of the team. Sticking user ratings to the gaming platform requires a clear strategy and there should be no routine approach. Developers who deal with user experience are shown at the door by modern consumers.
6. User Interface
When you create the interface of your application, there are certain things that you must keep in mind. Some of the basics, such as the clarity of the interface, the consistency between a view and the other, and the assurance that touching any button or user interface element gives feedback to the user is relatively simple and generally, albeit not universally, followed of most applications for designers.
We often think of our application users as a widespread set of users with similar intentions and skills. However, there are often several separate user groups with different intentions and levels of experience.
Invalid users, for example, tend to move slower in the application, tend to generate more errors in touch and are more uncertain about the functionality of each button. Experienced users, on the other hand, tend to store application items and move quickly and carefully throughout the application.
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