Affiliate marketing is a genre of internet marketing which offers a great chance to all bloggers and other online marketing peers to make money online. The science that deals with earning money are based on how you direct traffic to the website of the brand. Affiliate marketing is same as routing the traffic that visits your website/blog through your platform.
You can opt for an affiliate marketing program based on the type of customers you are focusing on. For an instance, if you're a blogger of a fitness domain then brands like Muscle-tech, Nike, Cellucor, Sketchers etc are more likely to drive sales from the audience visiting your website as a part of sports marketing. When a visitor purchases the product of that brand through the link on your website, you get a specific percentage of money from that sale. This category of internet marketing where an advertiser joins in with an aim to become a wealthy affiliate by promoting products online is known as affiliate marketing. This idea of revenue sharing emerged 4 years after the world-wide-web came into existence.
The modern concepts like blogging, video marketing, and paid promotions have affected the niche market and the marketers in a whole different way, as it has helped in changing the science behind the marketing communication between merchants and affiliates communicate. It is considered to be one of the emerging trends for freelancers as well as most of the full-time working employees. There are thousands of affiliates who are generating leads for businesses on domains like Fitness, Electronics, personal care, gaming, music, telecommunication, education, etc. First of all, let's take a look at some common myths associated with affiliate marketing:
1 – High traffic blog is a must to get started
Unlike advertising networks, you won't be considered ineligible when applying for an affiliate network. It's never based on the number of visits your site/blog gets. Relationship marketing plays a vital role in promoting any product whether it is a part of online marketing or traditional marketing.
2 – Better methods for monetization are available out there
We always hear advice on what are the best marketing strategies, market research and the e-marketing parameters to be followed to target the domestic and the international market. Affiliate marketing can be a source of substantial income with very fewer efforts. As a matter of fact, it is one of the easiest ways to make money online.
Although it couldn't be your only source of income it's an amazing way to have multiple streams of earning. If any other source of income like freelance work, course sales would perish you'll have a source of passive income in your bank to get things going.
3 – It's an immoral way to earn a living
We often judge something only on the basis of its first experience. Only because some people are using unethical ways to earn like; promoting the products they don't use or reviewing some service they never benefited from. Just because the merchant pays for bad sales –that doesn't mean you should totally avoid it.
As long as you're promoting the specific products through a genuine marketing plan you would personally recommend and stand for prioritizing your audience, earning from affiliate marketing will never feel unethical or gross.
4 – You need a huge crowd following or an email list to earn from it:
That's totally wrong. It's independent of the ‘size' of your following. In some cases, small bloggers have considerably high engagement from their audience as compared to the larger bloggers of the niche market. If you don't have any followers or email subscribers, you have plenty of options too. As I said before, it's never too soon to start monetizing your content with affiliate marketing – even with your very first post.
The purpose of this blog is to walk you through affiliate marketing tactics that professionals use to earn commissions through their content for the created for the target market.
Pillars of Affiliate Marketing
Content: For any post to survive on the web, content is the key. Try to make your content as engaging as you can. Content paves the path towards the final lead or sale. Content can be of two categories: blog content and vlog content. As we all are familiar with the blog content, it has some limitations over the visual content also known as video logs. Vlogs are more engaging as it serves the purpose of creating a direct and real image of the scenarios. Purposes of creating tutorials and explanatory visuals are easily fulfilled and would be molded in the subject as a part of robust marketing strategy. Had there been no visual content, it would have become very tiresome for a reader to understand everything through the blogs.
SEO: Just like any other blog, optimization plays an important role in driving a genuine traffic to the website. Moreover, the SERP results help the organic traffic to get in touch with the company directly in less time.
Up-selling: Up-selling is a very old technique wherein a salesmen pitches for a payable add-on to a product. In real terms the company wants its customers to get upgraded with time. The sale is not the end of affiliate marketing as up-selling comes up with exclusive offers for add-ons.
Promotion: Promotion gives an edge on generating leads for business in a way that it also does the branding. The present period of time relies entirely on social media promotions. Social media has so far helped brands to establish the trust of online buying. Earlier, people were less reliant on social activities and sources as online buying and payments were considered as dicey and unpredictable. The current e-commerce trend has thrown wide opportunities for affiliates to earn through online promotions also.
Majorly, there are only 3 parties required to run an affiliate marketing campaign. Traditional marketing too, works on the same principles of the affiliate marketing, just because it has a part of field work it doesn't affect the process of creating, selling, marketing through individuals or channels and consumers.
Product creator/manufacturer: You can be a creator, let's say a brand like Apple and can have your own marketing team to sell. But like every other company you always want your company to be seen on top. Marketing channels or network are built in order to get leads and sales through the external channels.
Affiliate Marketer: An affiliate marketer can help a lot in sharing the genuine traffic from his/her blogs or YouTube content to the company website. It depends on the affiliates whether to use social platform for promotion or to go for paid marketing.
The network: The network of affiliates help the marketers to guide and choose the product as per their genres and provide all opportunities for product promotions. For example- Clickbank, Amazon, CJ affiliate(Commission junction) and many more.
The consumers: The fourth party is consumers without which the idea of affiliate marketing is hard to believe. The customers who buy the product can again be focused upon and an effective re-marketing strategy can help to derive sales by up-selling a product.
To sum up you can either start affiliate marketing as a merchant or an affiliate. You can become a merchant however you need to deal with product development, product idea, finding the right affiliate partners.
The common route is to become an affiliate and earn through commissions. It too requires a platform through which product reviews can be initiated, engages in webinars, managing the email list, managing the social and PPC advertising.
Knowing what you are good at, you can opt for either merchant or an affiliate as it is rightly said that your first duty is to market your customers your prospects second and the world last.
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