You can never attract viewers without offering them interesting/entertaining content. That is, the quality of your production should never be compromised. Be careful while editing the video or audio. The videos you produce should be clear, simple, and easy to understand. Make sure to focus completely on quality so as to build a strong fan base. Quality content attracts more viewers rather than low quality monotonous and cliche content
Autoplay enables the automatic playing of a video when it’s embedded. While it's a great practice to increase views on other videos , but it could also be a demerit for some viewers as auto-played videos may annoy them. If the type of video content is explanatory, then it is a good idea to use this practice as viewers may directly jump to the video that explains how to do something.
You should never underestimate the potential of your channel page to route audiences to the web-links and landing pages. Take your time in optimizing your channel page, explain your goals, introduce your brand, and your Unique Selling Points. Adding links of your websites, social media profiles, landing pages is also a very efficient practice. You can also route traffic to your websites and social profiles by adding links on channel banners. Get rid of useless content and make your page more appealing. Use a suitable profile image; logo of your brand is more likely to be a good choice. Your audiences really don't care where your content comes from as long as it's interesting.
Influencer marketers often ignore the need of specifically designing messages to the stage, a potential customer is at during the buying process. Audiences visit YouTube when they’re on the initial stage of buying something, i.e. research and information gathering. It includes unboxing videos, review videos etc. Follow these practices for strategizing keywords:
Using AdWords keyword Planner; it’s remarkably helpful for planning keywords. Choosing keywords relevant to your products, domain, and target audience.
Let’s face it, whenever we search for something on YouTube, a list of hundreds of similar videos appear, along with the searched video. So, there are Strong chances that your YouTube videos will compete with a lot of similar videos. So, how to ensure that the audiences click your video first? Thumbnails can greatly help in this.
Create attractive thumbnail images that’s catchy and causes an urge to click. You can even upload a personalized thumbnail for your video by selecting the custom thumbnail option while uploading a brand-new video. For managing thumbnails of old videos, head to the Video Manager, click “Edit”, then select “Custom thumbnail”. Qualities of an ideal thumbnail image:
Call to action has proved to be a very efficient practice for YouTubers, till date: Statements like " Like, comment and subscribe if you liked our video!" after the video is a very common type of call to action. There are 4 main goals of every YouTuber, namely:
1.Maximize the subscriptions on channel
2. Getting views on other videos of your channel
4. Swarming Likes and Shares
There are some other ways to integrate calls to action like, requesting the viewers to perform an action, for example requesting the viewers to like, comment, share and subscribe; this is a widely used CTA, because it has proved its effectiveness with time. You can also show a card with a clickable button, like a huge Subscribe button at the end of the video. Make sure to add your links, and other explanatory or promotional content.
You should take leverage from all your existing web assets to increase visibility of your YouTube videos. Insert links of your YouTube channel in emails, make list of your best videos for your next newsletter mails, post a blog on the challenges you faced while creating the content and the lessons you learnt from it. Tailor-make your YouTube content for the audience, and share it with them actively and regularly. Once you have a decent following, it’s very important to collaborate with other influencers from related niche.
You will succeed on YouTube if and only if your audience can relate to your content. The most important thing to keep in mind while running a channel is that you should try to establish a friendly relationship with your viewers. In order to ensure great response from audience, you should maintain that friendly tone in all your YouTube videos. Make it sound like you’re interacting with your friends. Be as casual and frank as you can so that your audience can relate to you. For example, adding a little humor to the videos can help to engage with viewers and can make them stay connected with your channel for long.
Audience engagement is all you’re ever going to need. To make your YouTube channel popular, you have to interact and engage with your audience more often. You should respond to comments as soon as possible. Secondly, you must subscribe to other users and YouTube channels and give positive feedback. Creating response videos is yet another effective practice. You can even create videos your viewers request.
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